about us

an idea born of values

who are we?

EBB & FLO is a lifestyle brand born from the shared values of owners Toni and Vince.  We have a simple philosophy: A deep respect and love for our blue planet.  Our goal is to promote physical and mental well-being whilst minimising the environmental impact in all our products, activities and experiences.

A family run business located on the North Promenade of Cleethorpes.  We are passionate about sharing our love for the water, beach and outdoors! Whether you want to learn the Stand Up Paddleboarding, kayaking, explore or head out on a hire session – there are plenty of ways to get out on the water and enjoy Cleethorpes from a different perspective!

All activities can be arranged for individuals, groups, parties, families and corporate event.  For ease all hires and lessons are available to book online. For a bespoke experience please use our contact page.

The health & safety of our customers and staff is paramount. We are proud of our accreditations and are committed to providing the best and safest watersports facilities in Lincolnshire.   Adventure activities licensing ensures that activity providers follow good safety management practices. These allow young people to experience exciting and stimulating activities outdoors without being exposed to avoidable risks.  All of our instructors are accredited with the ASI (Academy Of Surfing Instructors).

Incorporating the environmental aspect of the EBB & FLO vision just fell into place. For us we work by the sea, our base is the beach and our business, pleasure and enjoyment comes from this. In our eyes we have an obligation to show an active responsibility.

As youngsters we were taught to put your litter in your pocket and take it home if you couldn’t find a bin, recycle what can be recycled and picking up litter dropped by another person was a good deed. Collecting litter from the beach is something we have always done so affiliating with organisations such as surfers against sewage and 2 minute beach clean just made sense.

One of our first crowd funding campaigns helped us to secure the first 2 minute beach clean board in North East Lincolnshire thanks to a local crowd funding.

Toni became the first female rep for Cleethorpes with surfers against sewage and also managed to secure the first 2 minute beach clean board in North East Lincolnshire thanks to local crowd funding.

Our stance as environmental guardians:  It needs to be current, fun engaging and inspiring. That’s why we have so many elements to our educational programme’s including Pollu Toys, SAS, precious plastics and Nurdle.

We have received a lot of support from our local council and community. Family and friend support has also been an integral part of the business success.

Our slogan is ‘A way of Living’ therefore every decision we make refers back to this. The business exists because it’s our way of living and a way of living that makes us happy. Promoting the protection of the environment and acting responsibly for this, we feel this should be everyone’s way of living.

Contact Us

We believe most of the frequently asked questions are covered on our FAQ’s section linked below.  However, if you can’t find an answer to your question you can either chat with us on instant messenger or fill in the form  here.