About Me
Woman smiling while wearing stud earrings, styled with side part hair, stud earring size guide example.

My Story

Hello I’m Toni, the hands and heart behind Ebb & Flo Living.

Before I became a jeweller, I studied psychology and worked in mental health, where I saw how much people thrive with meaning, ritual, and connection in their lives.

Later, I became a paddle-board instructor, guiding people out onto the water to discover the calm and adventure waiting right on their doorstep. Watching someone’s shoulders drop as they drifted into the stillness of nature taught me that wellbeing isn’t always so complicated, it’s about presence, grounding, and moments of simplicity.

Those experiences planted the seed for Ebb & Flo. I wanted to capture those same feelings of grounding, strength, and connection, but in a way that could be carried every day. Jewellery became that bridge: a craft where I could weave story, nature, and symbolism into something both beautiful and deeply personal.

“This brand wasn’t born from a business plan, it was born from life, love, and loss.”

The Turning Point

Ebb & Flo began as a leap of faith. After losing a dear friend at just 28, I realised how fragile and precious life is. I left my job in mental health with no business experience, two young children, and a determination to build something that mattered.

What started as a way to be present for my boys soon became a journey of discovery, learning, creating, and growing through every mistake and success. Today, Ebb & Flo is a reflection of that path: a reminder that we can turn change, challenge, and even loss into something meaningful.

“I create jewellery with story and soul, designed to make you look good, feel empowered, and carry meaning close.”

My Craft

Every piece I create begins with recycled sterling silver or 9ct gold, shaped by hand using traditional techniques. I love working with the rawness of fire, wax, and clay, because they leave behind textures that feel alive, as though the material remembers its journey.

You’ll see this in the rough cratered surfaces that mirror the face of the moon, in the rippled silver that echoes tidal water, or in the carved lines that feel like ancient runes. These textures aren’t polished away, they’re embraced, because they tell a story of transformation.

For me, jewellery isn’t just an accessory. It’s a talisman. A keepsake you can hold or wear when you need reminding of your own strength, or a gift that carries a message words can’t always say.

“Jewellery that weaves nature, story, and meaning into every piece.”

My Values

Ebb & Flo is guided by:

Sustainability: Recycled metals, ethical stones, and mindful making.

Connection: Designs rooted in nature, symbolism, and story.

Wellbeing: Jewellery as a reminder to pause, reflect, and carry strength.

Craftsmanship: Each piece hand carved and hand finished.

Whether you’re choosing a gift for someone you love or a talisman for yourself, each piece of jewellery is designed to carry a story, a reminder of love, a symbol of guidance, or a celebration of strength.

I like to think of Ebb & Flo jewellery as keepsakes that say what words can’t. However our paths have crossed, whether through Instagram, Pinterest, YouTube, or word of mouth, I’m so happy you’ve found your way here. Take a moment to explore my collections and see which story speaks to you.

Explore the collections and find the piece that speaks to you:

Bestsellers 14 Celestial Jewellery 11 Rune Jewellery 10 Shop All Jewellery 56
Bestsellers

Stories, Symbolism, & Seasonal Reflections From the Ebb & Flo Journal.

October Full Moon 2025: The Hunters Moon

October Full Moon 2025: The Hunters Moon

|EBB & FLO
There’s something unmistakably autumnal about October evenings. the air is cooler, the trees are shedding their leaves, and the nights draw in quicker. The full moon feels even brighter this...
November Birthstone Jewellery: Citrine’s Meaning & Energy

November Birthstone Jewellery: Citrine’s Meaning & Energy

|EBB & FLO
There’s something quietly steady about November. The days shorten, the light softens, and we naturally find ourselves craving more warmth and brightness. If you’ve ever wondered what is November’s birthstone?...
Behind the Design: The Uruz Rune Necklace

Behind the Design: The Uruz Rune Necklace

|EBB & FLO
There’s always been something about Norse mythology that has sparked my curiosity, the stories, the symbols, and the way the Vikings lived in such close alignment with nature and the...

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